How to make flyers in Word


The great rise of digital marketing industry has meant a great paradigm shift in terms of brand advertising, events and offers, focusing the focus on advertising campaigns on social networks and online. However, despite this trend, the flyers they are still a Valuable and effective tool to promote events, products and services. This marketing tool has been with us for a long time, and you will probably continue to see it for years to come as it is very visual and usually works if the correct instructions are followed. In this article we will explore in detail how to take advantage of Microsoft Word to create professional flyers that attract the attention of your audience. We will guide you step by step from the initial idea to its distribution so that you communicate your message in an effective way.

Before we dive into the details of how to create flyers in Word, it is crucial to understand the importance of this print marketing tool in today's landscape. Although Facebook ads and other similar advertising campaigns have gained ground today, flyers continue to be a very direct way to reach the target audience in local environments. With them you can promote any event, opening, promotion and even offer and see for yourself that the public receives it.

What is a flyer and what is it used for?

Un flyer, also known as a brochure or flyer, is a printed advertising sheet physically designed to convey a message quickly and attractively. It is generally small in size and is distributed manually in public places to promote events, products, services or any other relevant information. This distribution can be done directly hand-to-hand with the public on the street, or by distributing these brochures through mailboxes, establishments or information areas in strategic places. They represent a effective and very visual tool in the field of marketing and communication, and some of its functions are:


  • Event promotion: Flyers are ideal for announcing local events such as festivals, concerts, conferences... reaching a specific audience in the community.
  • Advertising products and services: Flyers are used by companies to promote their products or services, as well as to include special offers or discounts.
  • dissemination of information: They can also be used to disseminate important information.

Tools necessary for creating flyers

Before starting to design your flyer, it is essential to have the necessary tools and dedicate time to initial preparation. This implies clearly define the purpose of your flyer, the message you want to convey as type of audience you want to arrive Without a doubt, before starting to design the brochure, you must have these basic ideas clear.

As essential tools you will only need to use Microsoft Word to create your ideal flyer. However, it is important that you collect material that you want to include as pictures or graphics so that later it is much easier and faster to do. He visual content It is practically mandatory to include in flyers and will help you a lot to give your advertising a more visual and aesthetic appearance.

How to design the flyer in Word?

Creating a flyer in Word is a simple process that anyone can do, but it is important pay special attention to certain details to make the final result attractive and really attract the attention of customers and the public. Below we present a step-by-step guide to design your own flyer in Word.

Set up the document

word flyer

The first thing we will have to do is configure the new file. To do this, start Microsoft Word and Open a new blank document. Once opened set your page size, a very important aspect if you want to design a flyer since they are normally A5 size or letter size. You can do this in the tab «Integrated» and clicking «Size«. Here you will find different default sizes but you can adjust it manually by selecting «More paper sizes«. It is also important that orientation adjustments from the same tab of «Designs", in the section "Orientation«. This setting will change the written presentation of the brochure. Lastly you can adjust and configure margins of the brochure wider or narrower in the option «Margins«.

Create the layout

This step is undoubtedly the most important for our flyer to be attractive and visually striking. The following aspects must be covered:

  1. From the «Integrated» click «Page color» and select the one you like the most. You can too Add textures or shades in “Fill Effects”.
  2. Go to the «Insert«, Click«Text box» and select «Draw Text Box» to add the text where you want. Adjust your position and write the content.
  3. Choose the font and font size that you like the most. You can use different titles or headings to make it more visual.

Visual aspects

Below you can add image formats, graphics or drawings to capture the atención of customers and make it easier for them to understand the content and information of the flyer. Go to the tab «Insert»And click«Images» to select the image you want, or select «Forms" to add graphics or shapes. You can adjust its size and other effects. using the "Format" tools. Make sure all objects and text are aligned correctly and that the brochure has a neat, clean layout. The image is key in advertising.

Review the flyer


Lastly, Check that the text is written correctly and without grammatical errors and confirms that all the important information is well collected. This last step is important to see a overview of the flyer and check if it is what you are looking for or if it is necessary to make adjustments and changes to it.

Save and export the flyer

Once the flyer is created, we will have to save it in its final version and export it so you can print it later. For save the document go to the «Archive", Choose "Save as» and name the file whatever you prefer. Choose the location where you want to save it and select «Save«. To export it to format PDF follow the previous steps but save the file as PDF. You can also directly select the option «Print» to save a PDF copy.

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