Utshintsho lwedijithali kunye nokuphuculwa kweshishini ngundoqo ekuphuculeni ukukhuphisana kunye neenzuzo, nokuba zii-SME, iinkampani ezinkulu okanye abantu abazisebenzelayo. Kwaye eyona festile ibaluleke kakhulu kwihlabathi yi-Intanethi, ngenxa yesi sizathu, njengoko iipowusta kunye neefestile ezibonakalayo zisetyenziselwa uluntu lwasekuhlaleni kumaziko, kubalulekile ukuba nefestile kwihlabathi le-cyber, oko kukuthi, seta eyakho iwebhusayithi. Kodwa ngaphambi kokuba wenze, kufuneka wazi iinkcukacha ezimbalwa malunga nayo, okanye uphakame ngokukhawuleza ngenye yezona zinto zibalulekileyo zeCMS yazo zonke: I-WordPress.
Iingenelo onokuba nazo
Ukuba nephepha lewebhu elivulekileyo leshishini lakho okanye lebhrendi yakho kuzisa izibonelelo ezinkulu, ngolu hlobo lulandelayo:
- Ukufikelela ngakumbi: ukusuka kwindawo yakho ukuya kukwazi ukugubungela ilizwe lonke okanye ihlabathi lonke ngenxa yokuba i-Intanethi ayinayo imiqobo. Ngale ndlela, unokufikelela kwinani eliphezulu kakhulu labathengi xa kuthelekiswa neshishini lomzimba. Oku akukona nje ukwanda kwabathengi, kodwa nakwiintengiso kunye neenzuzo.
- Utyalomali olusezantsi: ukuba neeofisi okanye amasebe kwiindawo ezahlukeneyo zehlabathi bekuya kuthetha iindleko ezinkulu zokurenta indawo, ukuhlawulwa kwemivuzo yabasebenzi, nezinye iindleko zombane, amanzi, njl. Nangona kunjalo, ukuba newebhusayithi kufuna utyalo-mali oluncinci lokuqala kunye nokugcinwa okuncinci kakhulu. Ngoko zonke izibonelelo ziza kunye neendleko ezincinci. Ukongeza, unokugcina kakhulu ngamaqonga afana ne-WordPress, eyinkokeli yehlabathi ngokweewebhusayithi, kodwa ikhululekile ngokupheleleyo. Yiyo loo nto kubalulekile ukuyiqonda kakuhle, umzekelo ngezifundo, iincwadi, okanye a Imfundo ephakamileyo yokufunda iWordPress.
- Umfanekiso ongcono: Okwangoku, xa ukhangela ishishini, nokuba lelendawo, ukuba unephepha lewebhu apho unokufumana khona ulwazi malunga nendawo, uqhagamshelane, ubone iimveliso okanye iinkonzo kwangaphambili, njl., ngcono kakhulu. Ishishini elingenayo iwebhusayithi liphelelwe lixesha kuluntu esiphila kulo kwaye ukuba nenye kuthetha umfanekiso ongcono wenkampani, ukunika abathengi abanokuba ngabathengi oko bakufunayo ngendlela ethe ngqo.
- Inkxaso yevenkile yenyama: into enye ayihambisani nenye, ngoko unokuqhubeka nokubala kwiinzuzo kunye neenzuzo zendawo yakho, kodwa ukwandisa ngakumbi ngewebhusayithi yakho.
- vula 24/7: Ukuba nendawo kwi-cyber universe kuthetha ukusebenza ngeentsuku ezingama-365 ngonyaka, ukwenza inzuzo ikhule kakhulu. Nabani na, naphi na, nangaliphi na ixesha unokuthenga iinkonzo okanye iimveliso okanye ujonge ulwazi malunga nebhrendi yakho.
- Intengiso kunye nokuthengisa: kukho izixhobo ezininzi zokukhuthaza i-brand yakho, yenza iwebhusayithi yakho ibonakale ngakumbi, njl., Ngoko linyathelo elihle eliya phambili ukwenza ishishini lakho likhule kunye nezixhobo zexesha elitsha. Umzekelo, ngeGoogle Adwords unokuqalisa iikhankaso zentengiso ezingabizi kakhulu kunezinye iindlela zemveli kwaye eziya kufikelela kubantu abaninzi kunomabonakude, umshicileli obhaliweyo okanye unomathotholo.
Iingcebiso kunye namaqhinga okuseta iwebhusayithi yakho
Ukuba ufuna ezinye amaqhinga kunye neengcebiso ezinokuthi zibe luncedo ukuqala ngewebhusayithi yakho, nazi ezona zibalaseleyo:
- Qala ngesicwangciso esilula, zama ukwenza i-website ibe lula, ngaphandle kokulayishwa kakhulu ngamamenyu, ii-subpages, njl., ezinokulahlekelwa ngumvakashi. Kubalulekile ukucinga malunga nokusebenziseka.
- Cinga ngabaphulaphuli bakho abanokubakho kwaye unikeze oko bakufunayo, kunye nendlela onokuthi ubagcine ngayo abathengi.
- Uyilo, imbonakalo yokuqala, ukhetho lwemibala, iilogo ezineemfihlo (png), iifoto ezisemgangathweni, i-typography okanye ifonti efanelekileyo, njl., ibaluleke kakhulu. Umzekelo, ukuba yiwebhusayithi yekhaya lomngcwabo, umnyama unokufaneleka, kunye nelogo ephilileyo kunye nefonti yakudala, akukho Comic Sans okanye efanayo. Nangona kunjalo, ukuba yiwebhusayithi ezinikele kulonwabo lwabantwana, imibala eqaqambileyo kunye noonobumba abanemibala ayinakuphoswa.
- Tyala igama lakho lesizinda (igama lesizinda esibhalisiweyo) kunye neTLD (.es, .org, .com,…) ngokufanelekileyo. Umzekelo: www.your-company-name.es kwaye usebenzise le domain kwi-imeyile yoqhagamshelwano. Kubi kakhulu ukuba neshishini kunye nokusebenzisa i-akhawunti ye-GMAIL, Hotmail, Yahoo, njl.
- Kubalulekile ukujonga ukuba iphepha libukeka njani kwisixhobo esiphathwayo, kuba kukho inani elikhulu labantu abajongana newebhusayithi kwii-smartphones okanye iitafile.
- Cinga ngokufikeleleka. Abathengi abanombono okanye iingxaki zokuhamba nabo bangabaxhasi. Yenza kube lula kuye.
- Izicatshulwa akufuneki zibe lula ukuzifunda kuphela, kufuneka zishwankathelwe kwaye zahlulwe zibe yimihlathi emifutshane.
- Ungalibali ukonyusa i-SEO ukubeka ngcono iwebhusayithi yakho, yinto ekungafanelanga ukuba ilityalwe. Kwaye uphucule oku ngentengiso yemidiya yoluntu.
- Ngalo lonke ixesha ugcina umkhondo wetrafikhi yewebhusayithi yakho ukuze ubone ukuba ufezekise iinjongo zakho okanye unokuphucula njani.
- Ukuba uya kuqesha ukusingatha, qala ngeyona nto isisiseko, kwaye njengoko i-traffic yewebhusayithi yakho ikhula, unokusikala isicwangciso. Oku kuya kukunceda ukunciphisa utyalo-mali lokuqala ngelixa i-traffic ikhula.
- Fumana malunga neemfuneko zomthetho zewebhusayithi yakho kunye nokuthobela i-RGPD.
- Kuya kufuneka uhlale ukhumbula abakhuphisana bakho ngokuthe ngqo, kuba unokufunda kubo.
Amanyathelo okufuneka uwalandele ukuseta iwebhusayithi
Okokugqibela, i amanyathelo ekufuneka uwalandele ukwenza eyakho iwebhusayithi ngokulula kwaye ngexabiso eliphantsi zezi:
- Khetha ukusingatha okufanelekileyo (OVH, Ionos, Clouding,…), abanye bade bavumele ukuba ufake WordPress kunye nenye iCMS ngokuzenzekelayo.
- Ezi zibamba zihlala zineenkonzo ezingaphaya kokusingathwa kwewebhu okulula, njengokubhaliswa kwesizinda kwiwebhusayithi yakho, iTLD, kunye ne-imeyile. Kubalulekile ukuba nazo zonke.
- Kufuneka usebenzise isatifikethi se-SSL/TLS (i-HTTPS endaweni ye-HTTP) ukunika abathengi bakho ukuzithemba ngakumbi.
- Nje ukuba usete iziseko zophuhliso, kufuneka uqale ukuyila ngeWordPress ukushiya iwebhu ngokuthanda kwakho ngokweemfuno zakho. Ukuba awuyazi indlela yokuqalisa, kukho izixhobo ezininzi kwi-intanethi, ukusuka ezincwadini ukuya kwii-tutorials ze-intanethi, njl.
- Kubalulekile ukwenza umxholo osemgangathweni wokunikezela kubathengi bakho okanye iindwendwe.
Kuphela ngala manyathelo uya kuba nawo a plus kwishishini lakho phantse akukho mali. Ayifanelanga?