Microsoft looks into the abyss with less than a million Lumia devices sold

More than a year ago Microsoft officially presented Windows 10, an operating system that is destined to dominate the market and that also reached mobile devices, baptized as Windows 10 Mobile. Behind the Windows Phone progressive market share loss, the Redmond people had pinned all their hopes on the new operating system as a way to become important again in the mobile phone market.

Unfortunately, especially for Microsoft, the recovery is far from happening as smartphone sales continue to decline, leaving the revenue of its mobile device division at record lows. What's more 10 Windows Mobile It also does not end up taking off in the market, with a practically non-existent market share.

The figures don't lie

Talking about an 81% drop in income may sound weird to many people, but if we talk about that Microsoft has sold less than a million mobile devices in the last quarter of 2016, speaks very clearly that the company that Satya Nadella runs is peering into the abyss in an important way.

If we compare the figure with that of the same period in 2015, the reality is still very hard, and it is that in the last part of 2015 Microsoft sold 4.5 million units, remaining below one million in 2016. The difference is obvious and It is more than 3 million devices less sold in just 3 months.

This partly has to do with the disappearance of the market of many Lumia terminals, which Microsoft is withdrawing, to prepare the way for the launch of the expected Surface Phone.

Will the Surface Phone be Microsoft's savior?

For a long time we have been hearing rumors and knowing leaks about the Surface Phone, the new Microsoft Smartphone that would have a design similar to that of Surface devices, and with a power and specifications at the level of any high-end terminal on the market.

Unfortunately, the new Redmond terminal continues to be delayed in time, and despite the fact that in recent weeks the leaks and rumors have increased, suggesting that the launch will be soon, we very much fear that it will not be enough to set the course straight. that lead those of Satya Nadella in the mobile phone market.

Users have begun to abandon the Microsoft ship, in search of new horizons and not even Windows 10 Mobile has served as an incentive to keep the many users who until not long ago made use of Lumia terminals, which have staked themselves out. without room for improvement, in something reminiscent of what happened to BlackBerry.

Like the BlackBerry 10 and the new devices that hit the market with a new operating system, the Surface Phone seems to come too late to save Microsoft's mobile division that is hopelessly approaching the abyss, to fall through the in a short time unless a huge miracle happens.

Opinion freely

Microsoft must get to work on new projects aimed at new markets, and I am very much afraid that it has lost the battle to do something important in the mobile phone market, devoured like so many others by Google and Apple, which dominate every day today's market with an iron fist.

The commitment to an operating system other than iOS and Android is always interesting, but just as risky. So far it has not gone well for any company, and despite the fact that it worked for Rredmond at first, right now Windows Phone and Windows 10 Mobile have a practically irrelevant market share in most of the countries of the world.

I would almost say that unfortunately, Microsoft has decided for the time being not to close down its mobile phone division, and we will see in a few weeks how the Surface Phone is officially presented, the last great bet, which for many is born dead and condemned to failure. And it has taken too long to arrive, almost when Windows 10 Mobile is dying, and unless it manages to surprise users with something relevant, it will pass without pain or glory through the market.

Do you think Microsoft should consider its position in the mobile phone market after selling less than a million Lumia devices in the last quarter of 2016?. Tell us your opinion in the space reserved for comments on this post or through any of the social networks in which we are present.