The news has long been confirmed, thanks to a leaked roadmap, that Microsoft was preparing to remove the Lumia brand from the market. The first has been given by the company directed by Satya Nadella in the United States where you can no longer purchase any mobile device in the official Microsoft store.
The stamp Lumia It is inherited from the purchase of Nokia by the Redmond-based company, and it is to be hoped that this event will soon begin to replicate in other stores around the world. It will sell the Lumia until the stock is completely exhausted and then it will go down in history, although of course we can continue to buy these terminals through third parties.
Microsoft prepares the arrival to the market of the Surface Phone, which could well be a family of devices and not just a terminal as we all thought until recently. This family of terminals will replace the Lumia 950, Lumia 640 or Lumia 950 XL that are already becoming part of the past.
At the moment we have to wait to know how long it will take for the Lumia brand to disappear completely worldwide, but everything indicates that this will happen sooner rather than later, to make room not only for the new Surface Phones, but also for the new smartphones that will go reaching the market of other manufacturers other than Microsoft and that will make a commitment to decided by the Windows 10 Mobile ecosystem.
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Finally the brands transcend or disappear. The important thing is that Microsoft maintains a line of smartphones on the market, both its own and those of other brands. Whoever it is, Windows Mobile 10 is an advanced operating system, highly interoperable with hardware running on the Windows 10 platform. Welcome to the Surface line of smartphones.